FeedBurner, a company that distributes syndicated content for blogs and other media Web sites has been purchased in about $100 million. Terms has not yet been disclosed.

Google, the king of paid search advertising and has very vast network of websites that host ads. According to Google, they are very much sure that this area is full of opportunities. With FeedBurner it can expand its AdSense reach.

Now Google’s advertiser can advertise even on feeds. Also Google will integrate FeedBurner technology with its Google Reader.

RSS feeds enable media Websites, bloggers and podcasters to shoot their content directly to readers through RSS readers. FeedBurner helps publishers deliver the RSS feeds, as well as manage the feeds, track the subscribers and also serve ads.

Although the technology is not mainstream, but Google showing interest shows that it’s future is bright.

Google has acquired many technologies. In April, Google said it planned to spend $3.1 billion to buy Online ads firm DoubleClick.

Let’s wait for the Google’s Next Deal……

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